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WORK
IDT Corporate Brand
"Putting paper in its place"
Integrated Document Technologies provides document management system development and integration. Their logo design featured the global puzzle shown below.
We developed two servicemarks for IDT: "Putting paper in its place" and "Paper is for play.". The message was implemented in several campaign elements including flash commercials, push-email, and their corporate and sister sites.
Our favorite is the origami metaphor we implemented as an unfolding puzzle on their web site to help reinforce the paper is for play message.
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